Store employee magazine
Concept work for a magazine for employees of Asda
This A4 magazine would have included a striking cover introducing employees and key messages. It would contain short, sharp but meaningful content using strong, natural photography and clever content together to bring the ASDA personality to life.
Staff would tell their own stories to give the magazine credibility, instil pride and inspire others.
Business messages would be conveyed in a fun and engaging way, which would tie-in with the companies values. Regular features would have ensured that all business areas are covered.
The magazine would be designed in a way that mirrors publications that would be bought by customers in store, with a lively busy cover containing shout lines and teasers to appeal to everyone.